track-your-metrics

After I published the last post, a few people messaged me. Not to say it helped — though some did, and that always means a lot. They messaged to ask follow-up questions. Real ones. The kind you don’t put in a comment because they feel too basic. Questions like: “Okay but what if the client

The first time I sat down to write a blog post for a client, I just started writing. I had the topic. I had the word count. I thought that was enough. It wasn’t. I spent three hours writing something that looked fine on the surface — decent sentences, a few headings, some tips. The